Zein’s on a mission to inspire young hearts and grow kindness, courage and character.

Through stories and play, he helps children explore big feelings, understand their faith, make thoughtful choices and practice their faith in their daily lives in a fun-filled way, one small adventure at a time.

How?

During the holy month of Ramadan, Zein is a special companion on your child’s spiritual journey. Each morning, parents hide Zein in a new spot for little ones to find- adding a sense of excitement and anticipation to the day.

In Zein’s pocket, the child will find a good deed card- a simple, thoughtful act they can carry out that day, such as helping a sibling, giving charity, offering help. These daily deeds help children connect with the true spirit of Ramadan: Kindness, generosity and self-reflection.

With Zein by their side, kids are gently guided to live out the values of Ramadan in a joyful, hand-on way- creating meaningful memories and nurturing habits that last far beyond the month.

Zein will also be present during Eid el Adha with a one of a kind card game that encourage kids to do acts of kindness. The winner is the one with the most kindness tokens- just like in real life, kindness will always pay off!